01 / Work

Work that turns
data into decisions.

Four projects across BFSI, marketing, sales and healthcare. Each case study focuses on the problem, the data workflow and the decision layer.

01 / BFSI

Enterprise Fraud Data Platform

Automated ETL and scalable fraud-data workflows connecting transactions, PySpark processing, cloud warehousing and risk analytics.

30% ETL processing improvement
SQLPythonPySparkAWSRedshift
SourceTransactions
ETLClean · enrich
WarehouseAWS · Redshift
RulesVelocity · pattern
RiskSignals · scores
DecisionMonitor · act
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02 / Marketing

Marketing Campaign Analytics

Campaign performance, conversion, spend and ROI analysis built for channel and campaign decisions.

CAMPAIGN PERFORMANCEROI / CTR / CVR

Channel → Conversion

342%ROAS
5.38%CVR
8.7KConversions
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03 / Sales

Product Sales & Revenue Analytics

Revenue movement, product performance, profitability and commercial KPI analysis.

SALES INTELLIGENCEREVENUE / PROFIT

Product → Revenue

₹Revenue
TOPProduct
+%Growth
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04 / Healthcare

Claims & RCM Analytics

Claims, denials, collections and accounts-receivable visibility for healthcare revenue-cycle performance.

ClaimsLifecycle
DenialsRoot causes
CollectionsRecovery
A/ROutstanding
KPIsPerformance
ActionPrioritize
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