02 / MARKETING
Marketing Campaign Analytics.
A decision-focused analytics workflow connecting campaign activity, channel performance, spend, conversion and ROI.
MARKETING CAMPAIGN ANALYTICS2024
Channel → Conversion
342%ROAS
5.38%Conversion
8.7KConversions
The story
See which channels actually perform.
The workflow brings campaign activity, conversion and financial performance into one analytical view so channels can be compared, weak points identified and spend decisions supported.
ROIReturn on campaign spend
CTREngagement signal
ConversionOutcome tracking
Technology
From campaign data to decision.
BIPower BI
MetricsDAX
PreparationPower Query
FocusROI · CTR · Conversion